Many people, referring to the general public that is not in the business of gaming, generally do not know what the term ‘whales’ stand for. When referring to the term ‘whales’ in game player demographics, they are usually talking about the less than 1% of users that spend a ridiculous amount of money in one game. When you hear of stories such as someone putting in thousands to hundred’s of thousands of dollars into a game, well… they would be considered a whale. EEDAR however, breaks this down even further to say that the top spending users, dubbed as ‘Killer Whales’, spend more than $50/month. That doesn’t sound like the crazy spenders we originally coined as ‘whales’ because in real money casino gaming, a whale would be worth hundred of times over that.
This article and info-graphic is a bit offensive in terms of how the industry may view it’s players, because as an industry it is important to create value in social games, rather than try to milk the few people for their every last penny. But, regardless of labels, this infographic is enlightening and informative and worth a look.
This new report reposted by VS24/7 by EEDAR hows that the market is almost evenly spilt between male and female mobile gamers. It also shows correlation between the age of gamers, spending habits and other segmentations in data.
Interestingly, whales were also found to be big gamers in general, spending over 26 hours per week on video games.
Interesting data: Engagement was on par between payers and non-payers, indicating a non-linear relationship between spending amounts and total engagement time. Whales however, are the only segment that is 4 times the amount.
Keep in mind this data shown is on social gamer spenders on the social game industry as a whole, not just social casinos.
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