At the top of the social media game of all Casinos, Caesar’s Palace is making headlines constantly in social media and the social gaming space online. With the acquisition of Playtika (Slotomania), launch of Caesar’s Palance Social Game on Facebook and WSOP.com online poker, Caesar’s Palace is clearly the leader in modern use of social media marketing.
Here are some selected news of Caesar’s Entertainment and social media:
“Caesars Palace Entertainment resorts in Las Vegas are betting big on Topguest. Starting April 21, Caesars will use the platform to reward visitors at nine of the company’s locations, including Caesars Palace, Planet Hollywood Resort & Casino and Paris Las Vegas, with Total Rewards VIP Rewards Programs credits when they check in via Facebook, Twitter,Foursquare, Instagram and Gowalla on their mobile devices.” — 2011 Mashable
The idea is that guests can get extra Total Reward loyalty points every time they check-in at one of the locations, sends a Twitter message or shares a picture using Instagram.
The so-called jackpot element is that each person is automatically entered into a prize draw at various times each day, with additional loyalty points awarded if they win. — TNooz
The Slotomania developer raised eyebrows in May 2011 when it was quietly announced that Caesars Palace Entertainment (via its Harrah’s casino brand) had purchased 51% of the company for around $90 million. Now Caesar’s has completely bought out Playtika, makers of free casino games such as free online slots.
Caesars Interactive Entertainment, a subsidiary of the world’s largest gaming company, has acquired the rights and ownership of the World Series of Poker (WSOP) mobile application.
According to Caesars Palace, buying the WSOP mobile app enables it to “expand its presence in free-to-play social and mobile gaming.” The company’s Playtika division will operate the mobile venture as a free-to-play social game.
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