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Social Game Design: Engagement Analysis of Clash of Clans

August 29 LuckyLady

Why is Clash of Clans so addictive and fun?

A really super smart colleague of mine named Kevin Oke, from Adrian Crook + Associates, wrote a great guest post on engagement in a mobile app game Clash of Clans. You can find out more about Kevin Oke, the lead designer at AC+C, here

Clash of Clans

Clash of Clans

Clash of Clans Mobile

Inside Mobile Apps Editor’s note:
 Clash of Clans, one of two titles from Finnish mobile developer Supercell, has continually topped the iOS charts and raked in loads of money for the studio. Kevin Oke, Lead Designer at both Adrian Crook & Associates, a social-mobile game design consultancy, and PlayRank, a second screen startup, takes a deep dive into how Clash of Clans effectively engages and retains players.

Great Game Design

Supercell’s Clash of Clans (CoC) has been a top grossing title on the iOS app store for months now, and in the course of playing (and becoming addicted to) the game, I began to unravel just how it manages to engage and retain players so well.

Kevin Oke continues the post to talk about game design engagement tactics: Meaningful Downtime Mechanics, Loop Optimization, Replay Features, Push Notification Strategies and more.  Visit Inside Mobile to read the full article.

SOURCE: InsideMobileApps

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