Even though Zynga Poker – Texas Hold’em social casino poker game on Facebook and Mobile has a huge player following, it is no longer putting further efforts or resources towards real money gambling in the United States as of late. The company has official withdrew it’s bid from real money gambling in Nevada. The US gambling industry has been slowly moving their way back to online gambling state by state with Nevada being on of the first focuses states of interest.
Ever since Don Mattrick became chief executive in July, the company has de-emphasized its effort to create real-money gambling games in the U.S. It’s instead focusing on non-gambling versions of games such as Zynga Poker.
Over the past years, competitors in the social casino gaming space is getting real competitive. Just back in July this year, Zynga confirms that it is slipping in popularity as competitors are indeed closing the gab. Zynga Hold’em Poker game competes with other social casino games such as Double Down Interactive, WPT club and Ivey Poker. Former Zynga executives have stated that a decline in Zynga Poker could be due to illegal chip hacking and illegitimate credit card activity.
Zynga’s decision to move away from real money was that exec. heads believe that growth in poker is on the casual end, rather than on the real money side. While it may not be able to tap into the US market, the company founded by Mark Pincus, has launched its real-money poker and casino games in the UK, thanks to a partnership with Bwin.party.
Back in July 2013, Zynga said “Zynga believes its biggest opportunity is to focus on free to play social games. While the Company continues to evaluate its real money gaming products in the United Kingdom test, Zynga is making the focused choice not to pursue a license for real money gaming in the United States. Zynga will continue to evaluate all of its priorities against the growing market opportunity in free, social gaming, including social casino offerings.”
It’s not that this option is forever off the table. It’s just that the company is in the middle of a significant platform transition now, and real-money games — which would probably only be available to players in Nevada at first anyways — could be distracting.
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