Less than 2 years after the launch of ZyngaPlusPoker and ZyngaPlusCasino (April 2013), real-money gaming in the UK is pulling the plug. Zynga’s real money components are in partnership with bwin.party, operating under platform and software bwin.party’s Gibraltar licence.
A Bwin.party spokesman said ZyngaPlus’ demise didn’t necessarily spell the end of its relationship with Zynga. Bwin.party claimed the two parties were “discussing a number of other potential projects for future development.” Bwin.party’s attempts to diversity its offering have proven equally futile, as evidence by the January shutdown of Bwin.party’s Sportster Bet and Win social sports betting product after less than six months of operation.
Will Zynga do real money gaming again or is their direction purely focused on social?
Zynga’s original seed success came from their Texas Hold’em poker game on Facebook, and they have been riding the coattails of that success ever since. The social game continues to draw over 10 million monthly active users and still generates over 20% daily retention. Not bad for a game that has been around for over 5+ years with endless competitors coming in from all sides including Caesar’s Casino, Phil Ivey Poker, and WPT poker club.
As for Bwin and it’s ever continue money-losing struggle with WIN social gaming division, there are rumors of an acquisition from Zynga. Bwin.party seems to be making some interesting changes these past few months, so it would not be surprising to see them letting go of of WIN for cheap.
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