Global Gaming Leader Expands Their North American Footprint; Acquires Social Gaming Innovator
LONDON, UNITED KINGDOM–(Marketwired – Feb 2, 2015) – ICE, Totally Gaming Conference, London, February 2, 2015 – Greentube, a leading developer and provider for internet, mobile, PC and iTV and their parent company, the Novomatic Group, today announced that they have acquired a controlling interest in the social gaming leader, BlueBat Games.
Based in Vancouver, British Columbia, BlueBat Games enables game developers and casino brands to socialize their games on browser-based and mobile platforms. Blue Bat Games is the creator of Greentube’s turnkey private label social casino marketing platform, Greentube Pro.
The Acquisition further expands the Greentube presence in North America by providing the multinational company with a technology extension. As part of the Novomatic Group of Companies, Greentube will look to BlueBat to develop white label solutions for casino operators.
“We worked closely with the BlueBat team on a number of projects in the past year,” said Thomas Graf, CEO of Greentube Internet Entertainment Solutions GmbH. “After the launch of Greentube Pro, it became apparent that BlueBat and Greentube’s approach to social gaming were in direct alignment. The Acquisition was the next logical step in our progression.”
Founded in 2011 by video game industry veterans Kenny Huang and Tim Harris, BlueBat’s platform-agnostic social gamification engine for casinos and social gambling game developers is considered an integral element to the nascent social gaming industry.
“This acquisition represents the next jump in our development as a company,” said Kenny Huang, CEO of BlueBat Games. “We work within an extraordinarily dynamic industry. Our alliance with Greentube strengthens our ability to deliver the best possible social gaming platforms in the most expeditious manner.”
According to Eilers Research, the global social casino games market will reach $2.6 billion with 31% year-over-year growth. Facebook social gaming revenues are estimated at $322 million with 6% quarter-over-quarter growth.
Greentube Internet Entertainment Solutions is a leading developer and provider of iGaming solutions for the Internet, mobile devices and iTV, specializing in the development of 3D downloadable games, casino, poker, bingo and games of skill. Founded in 1998, Greentube is a wholly-owned subsidiary of The Novomatic Group, one of the biggest producers and operators of gaming technologies and one of the largest integrated gaming companies in the world.
About BlueBat Games
Based in Vancouver, British Columbia, BlueBat Games is the team behind the BlueBox Engine, a platform-agnostic social gamification engine for casinos and social gambling game developers. Founded in 2011 by video game industry veterans Kenny Huang and Tim Harris, BlueBat Games was selected as one of five start-ups to take part in GrowLab’s 2012 Accelerator Program.