Slot Craze is another big real-money slots and casino developer are going social. Most are starting with slots and though it may seem like they are late in joining the social gaming bandwagon, it is not. The social casino space is and will continue to stay lucrative on social networks and mobile.
Win, the social gaming studio created and financed by Bwin Party, has launched ‘Garfield & friends’ on its Slots Craze social casino on Facebook and iOS and has created much buzz. The players and industry however differ in views about the game. Many complain that the payouts are ridiculously low, but this could be due to the regulation for converting social game players to real money gaming players. When funnel users from one type of game to gambling, the slots math needs to be the same so that slots players are not mislead. The cross-over numbers between social casino traffic and real money gambling is still unknown.
Slots Craze has many famous characters in it’s slots rooster of games, which include Casper The Friendly Ghost Slots, Sherlock Holmes Slots and the Wizard of Oz slots. Special brands and characters are a great draw for social slots and prove to be popular for Slots Craze so far.
But Win’s rivals are formidable. They include IGT’s Double Down Casino game, Caesar’s Playtika, Gamesys, GameHouse, High 5 Casino, Plumbee, Zynga, and dozens of others.
Win’s CEO, Rabinowitz was previously chief executive of Mytopia (acquired by 888), is experienced in social networks and is splitting his development teams with two focuses. One is on slots, the other is in innovative social game ideas. Targeting social casino’s sweet spot of woman over 35, Rabinowitz understands that the market is not an easy one to dominate.
“The market is challenging any way you cut it, but we can be patient and tune our games over time,” Rabinowitz said.
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