Less than a few weeks after PartyCasino claimed to have handed out the largest slots jackpot ever won by a gambler using a mobile device, that £1.45m prize has been topped. A mobile slot player has collected a £3.74m payday playing the Mega Moolah progressive jackpot slot on Microgaming’s Spin Palace.
2 weeks ago a mobile slots player won a whopping £1,448,150.01 playing on his smartphone at the PartyCasino. The slot machine that released the mobile slots jackpot was called Melon Madness. While walking around town, this 50-year old hit the largest mobile jackpot win in slots history. Prior to this record being set, the largest-ever mobile slots jackport ever was £866,000 on a William Hill mobile casino slot named Cop-a-Lot by a 33-year old slots player.
With this latest slots win, the online gambling industry’s shift away from desktop to mobile casino gambling is apparent.
Mobile was the only game in town at the inaugural Mobile Gaming & Gambling Summit held this week in London. Colin Burrows from digital researchers comScore, told attendees that 30% of mobile gamblers in the UK access gambling sites at least once a day, while 54% do so at least once a month. Burrows also revealed that smartphones now account for 11% of pageviews, while tablets account for 6%. Burrows claimed 2.2m UK mobile gamblers – nearly half the UK’s total 5m mobile wagering audience – wagered exclusively via their mobile device.
Research firm Gartner says smartphones outsold so-called ‘feature phones’ in Q2 2013, with Asia showing the greatest regional boost in smartphone sales. Smartphones accounted for 51.8% of the 435m mobile phones sold in the three months ending June 30. Those 225m smartphones represent a 46.5% gain over the same period last year, boosted in part by 74.1% growth in the Asia-Pacific market, which easily eclipsed gains made in Latin America (55.7%) and Eastern Europe (31.6%).
According to a new report released by SuperData, the US digital gaming market has experienced a 5.4% year-on-year increase in revenue since last month.
The digital gaming industry in the United States was estimated to be worth $1.1 billion (€824 million). The US mobile gaming platform has contributed towards this market boost, as its year-on-year revenue has rocketed by 32%. This offset a 12% fall in digital sales of console and PC games to $271 million.
“Mobile games continue to do well, totaling $271 million in revenues in July, up 32% from a year earlier,” states the report. “Overall conversion rates have been consistently above 5% indicating that mobile gamers are becoming increasingly accustomed to spending on mobile games.”
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