This trend is not going to end any time soon as slots continue to grow in popularity because in order to stay relevant, slot machine designers and manufacturers need to cater to the most current needs of their clients.
In order to provide great customer service, like every other industry, it needs to always stay in-the-know about what their market wants to create products to cater to that. In this case, slots players want the newest theme, newest slots bonus games, technology, biggest jackpots, new slot ways to win, new ways to display slots, new creative ways to spin and more.
In the day of social media, slots players like to play with their friends. Even though slots is a quite personal experience (one on one with the machine), there is a social aspect to slots that people might not realize that may draw them in. Social casinos have been able to tap into this exact slots psychology by creating a viral loop around badging, achievement show offs, leader boards and other shareable online gamification features. Facebook has lead the way for online free slots such as Slotomania, Double Down and Lucky Lady Slots to leverage off the social networks traffic. Facebook takes a 30% cut from all monetization of games on their Facebook API, which is the same percentage taken by Apple for casino apps in the app store. Facebook has been noted to make approximately 10-12% of their overall revenues from game apps alone.
The newest slot machines at your local casino are usually also the ones that are most marketed in the latest promotions. To get new users to try the games, there might be a period of time when the payouts of these machines are ‘looser’ and ‘hit more’. Playing new slots games at a casino has it’s benefits and they usually come with the most exciting slots bonus games, interesting themes, the flashest graphics and involves the latest slot machine technology.
Some new slots launched by top manufacturers in 2013 include Monopoly Dream Life (IGT), Ghostbusters (IGT), Piggy Fortunes (Microgaming), The Wizard of Oz: Wicked Riches (WMS), Playboy (Microgaming), Goldilocks and the Wild Bears (Quickspin) and 100 Pandas (IGT).
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