There is a generalized conception that there is very little design innovation in social casino and I can understand why. Here are some of my thoughts around this as a social casino game designer for the past 5 years.
User behaviour (Behaviourist game design)
Most, if not all, social casino games follow this game design philosophy. All games are viewed in terms of generated numbers – predictable outcomes and measured rewards, guided user experiences and some degree of manipulation based on data for optimized pivots and light future iterations.
Innovation does exist in the space, and is not non-existent, it’s just slow. You can see lots of innovation the the social casino space and many real money gaming operators taking features from most popular free to play gaming genres.
Successful game dynamics usually come from creative deprivation tanks where method can’t quite access (outside if box thinking), and real money gaming is slow to trust and invest in that sort of thinking and why we see gambling companies sticking to what they know works. With this mentality, they risk capturing new audiences and market share until it is critically needed (ie. When bottom line is effected).
One of the biggest reasons why there hasn’t been crazy wild creative innovation is because of government regulatory environments making it either too expensive and/or breaking the law.
When innovation does happen, it’s usually in an indie/start-up level and many of those never make it to the masses or have yet to make it to the masses before they run out of money or get snatched up by one of the gaming giants.
Many times you see Real Money gaming operators steal mechanics from free2play but what about the other way around?
One really cool innovation I saw recently was the Candy Crush Saga Arcade by King. The team at King really understand social behaviour and I believe have successfully translated it over from the social landscape to real life well.
The Candy Crush Saga Arcade Game
The cool and innovation social features of the Candy Crush Saga Arcade Game
For more on casino game design and topics, follow me on Twitter@astrogurl.
Comments are closed.
Per a report from Inside Asian Gaming, which cite[...]
Pennsylvania is considered as the second gambling [...]
Driving the speed of technological innovation are [...]
You can play for REAL Money in Kash Karnival Sept [...]
“I just forced myself into a relationship with P[...]
Thank you for your continued informative posts on the social games industry. I had the chance to meet you at the social games conference and think you have the best looking HTML5 slots I have ever seen. Best of Luck.
I've always wanted to learn how to card count and really love how simple your online article is on it! Great site... it is clear you guys are passionate about the gaming world and know what you are talking about.
Your poker advice helped me cash the last 2 local poker tournaments at Tulalip Casino! Would love for you to do a review of our casino here as we always have an amazing time when we visit. Will check out some of your other game advice now so I can win more!
Very cool site! I've always been a casino lover and never played slots online before, but tried it today and was very fun. Love the lucky lady slots and would love more free coins to play!