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Social Casino Game Design

How to Monetize and be a Profitable Freemium Casino App

The single biggest question I get from my clients is how do I better my monetization? AKA, how can m[...]

Designing ‘Luck’ RNG 101

By dictionary definition, luck is defined as ‘success or failure apparently brought by chance [...]

App Monetisation: Paywalls 101

App Monetization: Paywalls 101. A paywall is a system that prevents users from accessing content wit[...]

Predictions for the future of social casino 2016-2017

Looking for what happening in social casino 2016? Based on the posts by Dean Takashashi of Venture B[...]

Design Innovations from Social Casino: Candy Crush Arcade

There is a generalized conception that there is very little design innovation in social casino and I[...]

Gambling personas and motivators for casino game design

Prior to social games and free2play, there hasn’t been much need to ‘reinvent’ the wheel in ca[...]

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